“Made in Formentera” couture, jewelry and design

Obi Formentera proposes couture, jewelry and experimental accessories, created in the heart of the Mediterranean. We offer an approach to design from a logic of “slow design”. Our products are born at a distance from contemporaneity, in a unique environment, to natural rhythms. Pieces that are cared for meticulously, beginning with the design and continuing through to the materials, made to last and be enjoyed for a long time. Whether garments, bags or jewels. Our collections are exclusive, produced in very limited series. The boutique offers exclusively our own creations: Amapola and drOphius, the creative outgrowth of Elena Hurtado and Lorenzo Pepe.

Obi Formentera proposes couture, jewelry and experimental accessories, created in the heart of the Mediterranean. We offer an approach to design from a logic of “slow design”. Our products are born at a distance from contemporaneity, in a unique environment, to natural rhythms. Pieces that are cared for meticulously, beginning with the design and continuing through to the materials, made to last and be enjoyed for a long time. Whether garments, bags or jewels. We propose a vision of femininity which is not ephemeral, which brings together elegance and practicality, a reference for the woman that is sure of herself and of her own style. Our collections are exclusive, produced in very limited series. The boutique offers exclusively our own creations: Amapola and drOphius, the creative outgrowth of Elena Hurtado and Lorenzo Pepe.

Slow Fashion

Amapola adheres to the “slow fashion” culture. We believe in a slower rhythm. We believe in a fashion that changes at a slower rhythm, that lasts in time. Our products are “slow fashion” because we only use natural tissues. We follow the creative process from the idea through to sale at retail. The pieces are born in Formentera following the rhythms of the seasons, the atmospheric events, the phases of the Moon... We use Italian fabrics and craft our products in Spain, we produce small quantities in small workshops, involving different brands of professionalism in the production process. We believe in the concept of “short line”: from the producer to the final customer in the smallest space possible.

drOphius is an investigation of organic structures, a contemplative jewelry that transmits the feeling of balance inherent to nature, its economy of forms and the elegance and harmony of living things. It was born at sea, on Formentera, and draws inspiration from the incredible Mediterranean marine biodiversity (some 17,000 species catalogued). drOphius objects have been conceived as microsculptures, that come to life upon contact with the human body. It is a jewelry recognizable by its personality, and it resonates in the personality of the wearer. It speaks to people with individual style, independent, who love the marriage of originality with elegance. The creative process that leads to the birth of a jewel diverges into a number of “collateral effects” like design, pottery, audiovisual creation, proposing an original creative universe in new contexts.