Elena Hurtado, Amapola Formentera's creator, was born in Valladolid in 1965 and has resided in Formentera since 1995.
Stemming from her sensibility for colors and love of nature, in 2000 she began to produce artisanal bags with vintage fabrics. Fashion creation began two years later, born of the disappointment of not finding clothing able to satisfy her own necessities: comfort, simplicity and quality. Over the course of a measured period of learning she has developed a personal style which becomes more acutely defined as the years pass, collection after collection. Among her sources of inspiration we find cinema, the colors of Mediterranean flora, a taste for cooking.